![]() ![]() On a quieter note, the Kirk Cameron-led religious title “Lifemark” carved out $2.2 million in seventh place. The promising trend shows studios that they should not be so married to old Hollywood notions. I am glad international releases like “Dragon Ball Super: Super Hero,” “ RRR,” and “Brahmastra” continue to define a profitable place in the domestic calendar. ![]() Again, props to Disney for taking advantage of a wide gap in the September calendar. The superhero title earned $4.4 million in its 810 theater domestic opening. The international release “Brahmastra Part One: Shiva” from distributor Disney also delivered strong results. I still think there is enough goodwill for the film to close around $25-$30 million domestically before “Smile” debuts at the end of the month. Next weekend will be a fascinating challenge as the film’s glowing critical reactions clashed against its poor C+ CinemaScore audience reception. With a budget of $5 million, “ Barbarian” marks a decisive victory for Fox at a time when the box office needs some good press. While “ Barbarian” debuted only two weeks after “ The Invitation,” the film’s superior word of mouth (hovering around 92% on Rotten Tomatoes) and social media buzz helped propel an improved opening from “ The Invitation’s” $6.8 million start. Fox was wise to take advantage of such a slow point in the theatrical marketplace. Leading the charge is the social media darling “ Barbarian.” The Disney-Fox horror feature scored a promising $10 million in its debut – an opening that slightly surpassed the film’s mid-single digit tracking numbers. From the glass half-full perspective, at least this weekend’s $40.3 domestic total beat the January 28th-30th weekend tally of $34.9 million. Two new releases brought some much-needed life to the box office on a weekend that still ranks as the second lowest-grossing of the year. Next Best Picture’s weekly analysis of the box office and what the numbers mean for the industry, films, filmmakers, and the Oscar race is back for another week! This is a re-occurring post every Monday morning, so stay tuned for more box office information and hopefully more additions to these posts in the future. ![]()
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